BOE launches ADS Pro smartphone display with 6.74-inch 1.5K resolution, 144Hz refresh rate, 1500 nits brightness, and 20% lower power use.
BOE has unveiled its latest ADS Pro display technology designed for smartphones, delivering sharper visuals, smoother performance, and improved power efficiency for modern devices.
The new screen measures 6.74 inches with a 1.5K resolution of 2720 × 1224 pixels. With a pixel density of 443 ppi, it is engineered to match the clarity of OLED panels rated near 600 ppi.
BOE’s ADS Pro panel supports refresh rates of 120Hz and 144Hz, making it ideal for gaming and fluid animations. It also incorporates fixed variable refresh rate technology ranging from 30Hz to 120Hz or 144Hz.
Brightness performance stands out with a peak global excitation brightness reaching around 1500 nits. This ensures strong outdoor visibility even under direct sunlight, keeping details clear without excessive glare.
Another highlight is energy efficiency. The company claims up to 20 percent lower power consumption compared to similar panels, which could extend battery life on future smartphones using this technology.
With these advancements, BOE continues to strengthen its position as a major supplier of high-quality smartphone displays, giving manufacturers an alternative to OLED solutions while maintaining premium visual standards.
